Popular Media

Climate Change Actions Are Far More Popular Than People in U.S. Realize
Scientific American (2022)

Americans are convinced climate action is unpopular. They’re very, very wrong.
Grist (2022)

Americans underestimate the popularity of climate change action among their peers
The Hill (2022)

Polling shows that US voters favor climate bills – yet assume fellow Americans don’t
The Guardian (2022)

Americans underestimate the popularity of climate change action among their peers
MSN (2022)

Americans don’t think other Americans care about climate change as much as they do
CNBC (2022)

Angry about the climate crisis? Research shows that could be a good thing.
Grist (2021)

Powers That Be (Research Roundup)
National Affairs (2021)

How Redefining ‘Normal’ Can Alter Behavior
Fast Company (2020)

Don’t Be Afraid to Virtue Signal — It Can Be a Powerful Tool to Change People’s Minds
Time (2020)

In Defense of Carbon Footprints
Treehugger (2020)

Why Social Change is Contagious
SPSP Character and Context Blog, with Gregory Walton (2019)

New Frontiers: The Future of Social Norms
ResearchLive (2019)

Reducing Your Carbon Footprint Still Matters
Slate (2018), with Leor Hackel

Can the Psychological Technique of ‘Pre-Conformity’ Help Change Our Harmful Behaviors?
Pacific Standard (2018)

Three Words That Can Double Your Influence
Howard Jacobson’s Podcast “Plant Yourself” (2018)

Vegans, You’re Doing it Wrong
Medium (2018)

Changing behaviors may be easier when people see norms changing, Stanford research finds
Stanford University News (2017)

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